Wednesday, 28 April 2010

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of a real media product?




My mast head (above) challenges but follows the conventions of traditional mastheads. It's conventional as it’s the largest font on the page and is also placed on the top of the magazine. I have challenged the conventions by keeping allot of white space near my title, I did this to give it a clean sophisticated look to grab my readers attention. I made the writing on my mast head thin and looks like it could be hand written instead of bold and computerised. I got the idea for my front from Jonas brother’s album lines vines and trying times. The font I used was from DA font and was called Renaissance. Another reason I used this font was it was very clear and easy to read, like my magazine. I believe you can tell the style of my magazine through my masthead.






With my images above I wanted to take them all in forest to show straight away what time of year it is. I got the idea from a fashion magazine called Lula.Music magazines normally have a plain white background behind there images I tried to challenge this as much as I could without making my magazine look cheap. My main image was taken as a medium close up to make my model grab the reader’s attention.


The language I used in the magazine was the kind you would hear artists speaking like at festivals. I chose to write this way as I believe it will make my target audience laugh and it will make them feel better about themselves and make them escape into the magazine. E.g. “Bite me bitches” I have used language that links with the target audience. This is conventional as a magazine wants to ensure it’s aiming at its target audience. I mention Freyia’s passion for music a lot as I know it will be on my target audiences mind a lot if not all the time.


As you can see above the layout of the front cover is quite traditional as it has a main image a mast head and cover lines. I challenge the conventions of a music magazine but putting the cover lines in a separate box. There is no writing over the main image. I did this so the reader could cut out the image and keep it after. I also did this to make sure the reader did not get distracted by the cover lines and was draw in by the model. The banners and puffs are in the same place as most normal magazines on the front cover. In the feature I made certain quotes bigger then others to make important information jump out at the reader.

How does your media product represent particular social groups?

My music magazine is aimed at the indie / aspiring artists aged between 18-28. It’s aimed at social demographic B-D this is because my magazine is affordable and aimed at anyone that has a passion for the music and photography my magazine represents. I feel that I have represented them well within my magazine. The main image shows the innocence of their ambition and draws the reader in straight away. On the front cover my model, Freyia has no expression, in a forest, this is to show the path they have to go through by themselves. Her costume is keep to minimal colours and alternative style which will represent most of my audience dress sense. Most people although they have there own style they look for advice, so by having a column about fashion will help them be guided by their favourite artists. The framing I used is an up close as if my models looking into your eyes. This symbolizes the depth of my magazine. Here are some examples of the kind of people I am aiming for to read my magazine.


what kind of media institution might distribute your media product and why?

I believe that my magazine would be sold by an independent distributor. My magazine aims to target indie social groups and indie stands for independent. If it was sold my a major record label it wont be independent. However, if it is sold by an independent distributor it will be hard to keep profits up and it’s harder to advertise as you will have a lack of funds. You could advertise your magazine at gigs, and get artists to take a picture with the magazine and post it on their web page.
Example of an independent record label is big scary monsters records
Example of a major record label is Emi


How did you attract/address the audience?

I believe I attract my target audience as the main image represents them and they will find themselves in the picture. The language I used was friendly to make the readers feel like they could relate to the person. To make sure my target audience hear about my magazine I would advertise it on social network sites like My space, Face book or Twitter This is because it will travel around on the page but also by word of mouth. The majority of my target audience would also use these social networking sites. I would also sell my magazine at gigs. It will be compulsory that anyone who is featured in the magazine will get a picture either reading or holding the magazine and put it on there social networking page.

what have you learnt about technologies from the process of constructing this product?

I have learnt that when taking photos if you want the sophisticated edge to your image you need to get the correct equipment. It also very important to think about the framing of your image and background to make sure your image can be used to its full potential. Although I had the correct professional camera I found I still needed to edit my image. I had to use a photo editing program called "GIMP" I had to sharpen my images and fade the background more to give it a more professional feel and made my magazine look more realistic. I also used Microsoft publisher to produce the whole magazine. I already had basic skills at using publisher but by doing this magazine I have built on the skills I had and made them better. I have also learnt how to create and maintain a blog. This has helped me show the stages of my magazine as it has come together in a simple and easy way to understand.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

When designing my preliminary task I didn't really do into detail thinking about how I was going to layout my front cover or how the image was going to be framed. I went for a medium shot of my model on a white background but I didn't think too much about the lighting. This made my magazine look very unprofessional and I learnt that the image plays a big part in making your magazine look realistic. As I realised that I made sure on my actual magazine I made my pictures look as professional as possible and they were of high quality. For my preliminary everything was so plain. Although my music magazine is quite plain it still has a sophisticated edge which attracts my audience. My preliminary lacked any edge at all.

Drafting text

When producing the main text of my feature I first started with writing a draft in a word document. I then found myself noting down things I wanted to include in my feature. I then put it all together and put it into my blog.
I made some notes on what my magazine would represent and how it would do so. Here is an example of some notes:

Planning and sketching page layouts


This was my first idea for my front cover. This was my plan but as I started to work on the computer and actually taking my images my ideas changed completely. The only thing that stayed the same was the position of my model.

I decided I wanted my images to be large on every page. So they could keep the images after. I wanted to include a bit of fashion in my magazine as readers like to wear clothes which celebrites like or make. It could also help get a wider audience.

Shooting and choosing images

When taking the pictures for my magazine I made sure I took more pictures then necessary. I done this to make sure i had a picture which i was happy with and which also showed the innocence i wanted to show. I done this to make sure the image was ideal to catch my audiences attention.
Here are a few more images I did not use

Setting up images


I got the idea to use the photoframe in my images from a photoshoot I had seen with the model being emilieautumn. Although I did not use them images I really liked the idea of a photo being taken from in front of a photoframe.

I liked the idea of using a season as the background for my image as
Jeffree star did in one of his photo shoots of him showing summer. I also got the idea for the model to look dead at the camera from Jeffree star and I noticed it grabbed my attention straight away.

Analysing front cover images


To make sure that I created the best possible front cover image I looked at similar magazines to see what sort of images they had. I was inspired by this NME one that had the person in the main image connect with the audience by reaching out.

Before I could start to plan my front cover I had to reasearch diffrent kinds of music magazines. I then began to look at magazines which I wanted mine to be like. I was inspired by Plan B magazine which used nature as a background as I decided to do in my photoshoot.

Designing mastheads


After I decided my target audience I tried to think of a suitable title. I chose the name "Inspire" and the tag line "Beat the best". I thought it would be suitable for my magazine. I then wrote why I think it will be good and why it links to my image.

Exploring values and ideologies of different music magazines


I looked at music magazines that were of similar genres and which targetted similar audience as me, to find out which sort of language they used. The main magazine I got most of my information from was Plan B magazine They used the down to earth yet challenging language I was hoping to aim for. They also focused on photography like I wanted to.

Investigating the Market and Conventions of music magazine




Before creating my magazine I had to look at many different magazines. All the magazines I looked at were all different in some way even if they was all aiming for the same audience. So I wanted to make sure my magazine stood out so mine would be chosen over the rest of the magazines.

Conventions of a music magazine
Whilst producing my magazine's I looked at the conventions of other magazines. For example there use of puffs and banners. I decided to keep banners in my magazine as I believe they make a magazine successful. I annotated a magazine go see what conventions were used and the connotations they have to the reader.

Front cover


This was my first attempt of a front cover. I wanted to keep the side collum white to link in with the mast head but after I attempted this I noticed it looked very blank and as if something was missing.



I added in a green background to the white coll um. It made the colour of the coll um green to link in with the trees in the background to keep up with the Autumn theme.



I then added a banner at the bottom to break up the image colour. This banner included the other artists in the magazine.

Contents page


This was my first attempt of a contence page. I found i had the same problem of a lot of white space.

I decided to fill some of the white space with a title which included my magazine name and including information about the people who helped produce the magazine if it was actualy published.

I still felt there was a lot of white space so I put a black box around the names to link in with the banner and puff at the bottom

Feature


This was my first attempt of a front cover. I noticed I had a lot of blank space on the right page but was very crowded.


I chose to move the three little images to the right hand side.

This is my final article. It includes fashion to help my readers feel comfortable in what they wear. I tried to keep everything as clear as I could.